It is a strategy for influencing government officials in order to achieve a desired goal or to address a problem. It can be as easy as asking government officials to think about a specific aspect or opinion, or it may be more complex, such as having entire businesses involved. It is an excellent way for non-profits to educate people about issues that are less well-known and increase awareness. The video will go over more about how non-profits and lobbying can go hand in hand. fh5wpxneyz.